FRSK n' CRUNCH || SUSTAINABLE PACKAGING

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It’s the saying “The devil is in the details” that was my main motive to come up with FRSK n’ Crunch. Freska is such a small & simple beach snack that is often ruined due to unspecialised packaging that cracks the delicate wafers & disassembles them. With sustainability & practicality in mind, I wanted to elevate the traditional beach snack with a thoroughly designed packaging that keeps each piece intact, as well as generates a story around the Freska that engages people in a fun and quirky way. I minimized production to die cutting the piece as whole and printing. The seller would then need to assemble it following few simple steps.